By Ronelle Bester, owner of Red Ribbon Communications With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual […]
Continue readingMore TagMonth: May 2017
Influencer marketing campaigns have burst through the door
By Nick Sarnadas, Event Director: Madex 2017, Specialised Exhibitions Montgomery Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality – one that is most likely already established on social media channels, such as Instagram and YouTube. The high level of […]
Continue readingMore TagTaste Never Goes Out Of Style
Weylandts has launched its new advertising campaign for 2017 – Taste Never Goes Out Of Style. The campaign, which runs in print, out-of-home, and on TV is the brainchild of the Weylandts in-house agency created three years ago by Tim Culley, Head of Marketing, and Renier Zandberg, Creative Director. Building on TASTEMAKERS which has run since […]
Continue readingMore TagPromise Group announces new data offering service.
Promise kept: Stellar growth, prestigious account wins and new data offering Coming off the back of its 32% growth per annum for the last five years, and 34% in the past 12 months, as well as a successful B-BBEE deal that took its rating from Level 5 to Level 2, Johannesburg-based Promise Group has announced […]
Continue readingMore TagIsilumko Activate appoints Andreas Smit
Andreas Smit has been appointed: Isilumko Activate Business Partner
Continue readingMore TagUnderstanding and engaging with the stokvel market
By Miguel Correia, marketing manager of established brand activation, entertainment and event company, the Zinto Marketing Group The term stokvel originated from local stock fairs in the Eastern Cape in which five to 50 members of colleagues, family and friends pooled resources to trade livestock with English settlers. Today, the stokvel acts as a saving […]
Continue readingMore TagThe fitness industry in South Africa is bigger than you think
According to Statiska (The Statistics Portal)1 and The Economist2 South Africa has the world’s highest fitness club revenue, generating over $900 million annually. What this translates to is that a lot of South African consumers are using gyms in various sizes, shapes and formats to get fit, stay active and be healthy, but some brands […]
Continue readingMore TagDigitata Insights partners with MTN Rwanda to launch innovative mobile marketing platform
Digitata Insights, a subsidiary of Digitata Limited, a privately-held multinational technology company that delivers intelligence in the mobile telecommunications and digital media arenas, today announced the launch of the MeMe mobile marketing solution, in partnership with leading mobile network operator MTN Rwanda. The MeMe mobile marketing solution went live Thursday, 18th May 2017. Digitata […]
Continue readingMore TagIAS Marketers masterclass – Building Marketing Capability – with Nicola Kleyn
With less than three weeks to go before the above class takes place, the Independent Agency Search and Selection Company (IAS) urges marketers to book their place at their Building Marketing Capability class. IAS is hosting this Masterclass for Marketers titled “Building Marketing Capability” which will be an interactive session to explore the concept of […]
Continue readingMore TagFCB Joburg Celebrates SA’s Only Gold Pencil
FCB Joburg Joint Chief Creative Officer, Jonathan Deeb, added: “At FCB we believe it takes more than just a creative team to create a piece of magic. The other part of the equation is working with clients that are hungry for great work on their brands. Collectively, our constant pursuit is to create work that […]
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