Will the real Influences please stand up?

By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, […]

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Hidetoshi Kaneko is appointed as new Managing Director of Panasonic South Africa

Hidetoshi “Hide” Kaneko has recently been appointed as the Managing Director of Panasonic South Africa. As the former Vice President for Panasonic Corporation of North America, located in New Jersey, USA, this appointment draws on his considerable experience in logistics, manufacturing, supply chain, engineering, sales, marketing, after service and retail. It is this breadth and […]

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FCB Cape Town recognised at 2017 Care Awards

FCB Cape Town has been recognised once again for its innovative CANSA Testimonials campaign, this time by an international audience at the 2017 Care Awards. The Care Awards – established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible – champion social responsibility and sustainable development, and celebrate purpose-driven creative work […]

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theSALT, adding influencer driven marketing to traditional advertising

theSALT literally drives influencer marketing! This includes word of mouth conversations, social media engagements, networking outreach, creating real brand engagement and increasing bottom line results. What started out as a humble vehicle branding business has become one of the top go-to media owners specialising in 360° influencer marketing. theSALT is just one of the many […]

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Summer Beats Christmas In SA

In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C – the cellular service provider that allows you to connect your way – has turned up the heat with a high energy 60-second TVC that’s so hot, it should come with a health warning. Targeting […]

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New Talent Manager for Promise Group

Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen as its new Talent Manager with effect 1 December 2017. This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to grow our business says, Managing […]

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Eight would-be Survivors live on a billboard for three days in media first

Multimedia outdoor campaign scores thousands of entries for Survivor SA 2018 Strategic content and production agency 10th Street helped attract three million people across South Africa for M-Net’s Survivor SA Facebook Live billboard campaign. The campaign, a partnership with Retroviral Digital Communications, JCDecaux and Reel Robot, also attracted 2000 new followers to the Survivor SA […]

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