Scopen, is a leading global consulting firm specialising in the communications industry with a deep research base, whose goal is to support the continuous improvement of the industry. An analysis of the research conducted by the firm in its second instalment of 2017, provided information gathered from 217 hour-long in-person interviews with chief marketing officers […]
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Will the real Influences please stand up?
By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, […]
Continue readingMore TagFCB Cape Town recognised at 2017 Care Awards
FCB Cape Town has been recognised once again for its innovative CANSA Testimonials campaign, this time by an international audience at the 2017 Care Awards. The Care Awards – established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible – champion social responsibility and sustainable development, and celebrate purpose-driven creative work […]
Continue readingMore TagtheSALT, adding influencer driven marketing to traditional advertising
theSALT literally drives influencer marketing! This includes word of mouth conversations, social media engagements, networking outreach, creating real brand engagement and increasing bottom line results. What started out as a humble vehicle branding business has become one of the top go-to media owners specialising in 360° influencer marketing. theSALT is just one of the many […]
Continue readingMore TagSummer Beats Christmas In SA
In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C – the cellular service provider that allows you to connect your way – has turned up the heat with a high energy 60-second TVC that’s so hot, it should come with a health warning. Targeting […]
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The MediaShop retains Famous Brands
Incumbent media agency for Famous Brands, The MediaShop, has retained Africa’s largest branded food service franchisor account after a hotly contested pitch process was concluded. “The MediaShop initially won the Famous Brands business in 2011 and we are grateful that our strategic thinking and unique consumer insights in both traditional and digital media gave us […]
Continue readingMore TagOMC ROAD update reveals Out of Home is in a space of its own and growing
The proliferation of various types of location data and new technologies has moved the Out of Home (OOH) industry into a space where new opportunities are prevailing. OOH is now a well measured media channel. This development, and other key aspects, can be attributed to the successful application of the OMC Roadside Outdoor Audience Data […]
Continue readingMore TagNew Talent Manager for Promise Group
Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen as its new Talent Manager with effect 1 December 2017. This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to grow our business says, Managing […]
Continue readingMore TagEight would-be Survivors live on a billboard for three days in media first
Multimedia outdoor campaign scores thousands of entries for Survivor SA 2018 Strategic content and production agency 10th Street helped attract three million people across South Africa for M-Net’s Survivor SA Facebook Live billboard campaign. The campaign, a partnership with Retroviral Digital Communications, JCDecaux and Reel Robot, also attracted 2000 new followers to the Survivor SA […]
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