Living in SA and enjoying all the benefits of our very modernized and advanced shopping amenities doesn’t remotely prepare brands for entering the vastly different shopping arenas in other African countries; that’s where Nomfundo Dlamini of Tank Research believes thorough prior investigation of potential markets is invaluable in preventing massive mistakes. Dlamini, who has travelled […]
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What will ROOTS 2019 reveal about your customers?
Conducted by SPARK Media every three years, ROOTS is South Africa’s largest urban, community-level quantitative survey. With fieldwork for the 2019 survey already started from mid-March, there is much anticipation around what the latest findings from the updated questionnaire will reveal, particularly around digital trends, when the data is released in early 2019. Started in […]
Continue readingMore TagWhat’s in a gif?
By Minenhle Khoza, Digital Strategist If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the world all the way back […]
Continue readingMore TagKnowing your viral potential is key to marketing success
It’s been over 90 years since Fred Barnard of Printers Ink said, “A picture is worth a thousand words”. Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to […]
Continue readingMore TagIMAX® Releases special edition side-by-side trailer for Avengers: Infinity War
New video presents comparison of Standard and IMAX Formatting – demonstrating the 26% more image IMAX movie-goers will experience Next month, Marvel and IMAX will make cinematic history with Marvel Studios’ Avengers: Infinity War, which marks the first Hollywood film entirely shot using IMAX cameras. Today, IMAX released a special edition side-by-side comparison of the […]
Continue readingMore TagDalmatian Johannesburg wins coveted Renault account
Renault South Africa’s Vice President of Marketing, Jesus Boveda, says that Dalmatian’s approach fits the brand perfectly. “I love challenging the status quo, big ideas and working with talented people. We have found all of that and more in the team at Dalmatian. We are going to do very exciting things this year and beyond […]
Continue readingMore TagBusiness Insider South Africa is live
The South African edition of Business Insider, the world’s largest financial news platform, is live. With some 120 million users, Business Insider is one of the fastest-growing news brands in the world. Business Insider South Africa has been launched in partnership with Media24. Business Insider has revolutionised news coverage, using fast, fun, and informative storytelling […]
Continue readingMore TagMr Cuddles back in new Wimpy TVC
Mr Cuddles, best friend of one of Wimpy’s cutest customers ever – and previously the scapegoat when her dad attempted to shift the blame for eating the cheesegriller off her mom’s plate – is back in a new television commercial for the iconic South African fast service family restaurant. Promoting Wimpy’s exciting and affordable offer […]
Continue readingMore TagStratitude the “smart” choice for consumer co-operative bsmart
Stratitude has been appointed as the new full-service agency for consumer co-operative, bsmart. Established in 1947 and previously known as Cape Consumers, bsmart today has over 40 000 members and long-term partnerships with more than 10 000 retailers including Pick n Pay, Dis-Chem, Woolworths, Edgars, Game and Clicks. “We’re thrilled to be selected as bsmart’s agency,” says […]
Continue readingMore TagRegistrations are now open for Cannes Young Lions
CINEMARK ON THE LOOKOUT FOR THE COUNTRY’S TALENT, DRIVES OPPORTUNITY FOR TALENT TO SHOWCASE LOCAL EXCELLENCE ON THE GLOBAL STAGE If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for […]
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