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Finalists for AMASA Awards announced

The shortlist for the highly anticipated AMASA Awards taking place on the 10th October 2018 is finally here!  A record number of entries have been received this year from specialists across media, creative, direct, PR and specialist agencies.

“This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,” says AMASA Chairperson Wayne Bishop, “We’ve also brought in a new category ‘AMASA Awards Agency of the Year’ which will go to the agency with the most number of shortlists, certificates and Golds.

Our goal when we launched the AMASA Awards in 2014 was to show how much value agencies can add to client’s businesses and this new award promises to do just that.”

The most entered categories for 2018 include: Best Tactical use of Media, Best use of Mobile and Best use of Technology and Data.

Long standing AMASA committee member and judge Wayne Bischoff had this to say: “There is still a large gap between the entries that won Gold and the majority, and that gap needs to be filled. AMASA will endeavour to give feedback in an open session on what is missing and how to level up. There was definitely uncertainty in what ‘insight based’ media strategy meant and many of the ‘insights’ that should inform the strategy were just facts. A fact without the insight it points to is useless.

These awards are vital part of our industry make-up. They celebrate passion and excellence in media strategy and creative innovation. They also help increase the understanding of the importance of excellent media planning and strategy in delivering on client’s business and marketing objectives. In addition, by celebrating the agencies and individuals who win Golds and the Grand Prix, we increase the professionalism of the industry and hopefully attract and retain future stars.”

The shortlisted agencies are:

Best Branded Content
OMD Standard Bank Your Next Million
Mediamark Foshini Sebenza Girl
Hitch Digital ER 24 Festive Season
Ogilvy Huggies Kids Marathon Campaign
Best Contribution by a Media Owner
Tiso Black Star Nando’s #Rightmyname
Ad Colony Debonairs Pizza South Africa – Smoking BBQ
AdReach Entry Name : Beyond the River
Mediamark Foshini Sebenza Girl
 Best Experiential / Event
Ogilvy Carling Black Label – Soccer Song for Change
Playmakers Two Icons Tour
JC Deceaux Survivor
The MediaShop The Eastgate Extra Time Challenge
Best Integrated: Financial
Vizeum Sanlam 2 Minute Shower Song
Standard Bank Standard Bank Your Next Million
Standard bank Standard Bank Joy of Jaz
Primedia Broadcasting Standard Bank – African Connected
Best Integrated: FMCG
Ogilvy Carling Black Label – No Excuses
Ogilvy Huggies Kids Marathon Campaign
Phd Aquafresh – #KeepitFresh Mafikizolo
Phd Liquifruit – Summer Anthem
Carat Edward Snell – Russian Bear Vodka
Best Integrated: Media
JC Deceaux Survivor
Best Integrated: Retail
The MediaShop Nando’s #rightmyname
The MediaShop The Eastgate Extra Time Challenge
OMD EDCON Retail (Incl ecommerce & QSR): Offline Measurement & Search
Best Integrated: Other consumer goods
Levergy New Balance #BeProteas
Best Integrated: Public Services
The MediaShop Imperial Road Safety – Safe Scholar Programme
Best Integrated: Transport
Hitch Digital Harley Davidson Project Revolution
Levergy IDQ Fast Track
Mediacom Shell – LGBTI
The MediaShop Imperial Road Safety – Safe Scholar Programme
Best Integrated: Travel, Entertainment & Leisure
The MediaShop South African Tourism (SAT)
Best Integrated: B2B
Demographica Nedbank Seat At the Table
Best Online
The MediaShop Debonairs Pizza – Christopher
Ogilvy Huggies Kids Marathon Campaign
The Media Image A Havaianas Summer
The MediaShop Cell C
Zenith Dettol
Mindshare Aware.org
Best Social Media
The MediaShop Debonairs Pizza – Christopher
Brand Truth FNB Budget Speech
Levergy New Balance #BeProteas
IndaHASH Carling Black Label – Song of Change #NoExcuse
Zenith Dettol
Just Palm Miller Genuine Draft
Best Pro Bono/Cause Related
AdReach Beyond the River
Havas Unicef Father’s Day
Best Sponsorship
Levergy New Balance #BeProteas
Levergy Audi Q5 Fast Track
Playmakers #CokeScoreChallenge
Best Trade Marketing
Mediamark Mediamark Black Friday
Ads24 Ads24 presents Food for Thought 2018
Ads24 Ads24 Wat Meme Jy
Best Use of a Small Budget
Mediacom Royco
Phd VW Date My Family
OMD EDCON Clinique Online Supported Instore Promo Campaign
Best Use of Mobile
Mindshare Lucozade
The Media Image A Havaianas Summer
Ad Colony Samsung S9
Mediacom Uber Eats M&M’s
Just Palm Omo Gentle Hands
Best Use of Technology
The MediaShop Debonairs Pizza – Christopher
The MediaShop Cell C
Ogilvy Huggies Kids Marathon Campaign
The Media Image A Havaianas Summer
Ad Colony Heineken South Africa – Uefa Champions League
Poster Scope Liveposter
Best Tactical Use of Media
Ogilvy Carling Black Label – Soccer Song for Change
The MediaShop Cell C
The MediaShop #It-Can-Wait
The MediaShop Nando’s #rightmyname
The MediaShop Debonairs Pizza – Christopher
Red Star Soweto Gold
MediaCom Royco

Tickets are selling fast for the Gala Awards dinner on 10 October at the Hilton Hotel in Sandton. Secure yours today to avoid disappointment. Visit amasa.awards2018@gmail.com for more information.

Journo
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Journo

Journalist at Amplifier
Day to day running around and catching up on all the news
Journo
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