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Playmakers the big winner at AMASA Awards 2018 #AMASAAwards2018

 

The winners are out! At the AMASA Awards gala event held at the Hilton Sandton last night, sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner!  “We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge. The campaign offered unparalleled excellence in media strategy, media planning and the creative and innovative use of their chosen media platforms,” says AMASA Chairperson Wayne Bishop. “As the agency with the most number of Highly Commended, Golds and overall Grand Prix, Playmakers were also crowned Agency of the Year.”

The winners are:

Ignition Awards (students)
Departments of Strategic Communication & Graphic Design, University of Johannesburg – Lion Matches Gold
Departments of Strategic Communication & Graphic Design, University of Johannesburg – Ama Kip Kip Highly Commended
Best Branded Content Campaign
Ogilvy Huggies The World’s First Baby Marathon Gold
OMD Standard Bank Your Next Million Highly Commended
Best Contribution by a Media Owner
Tiso Black Star Nando’s #Rightmyname Gold
Mediamark Foshini Sebenza Girl Highly Commended
 Best Experiential / Event
Ogilvy Carling Black Label – #NoExcuse Gold
Playmakers – Captivate Brand Activations Jaguar Landrover Two Icons Highly Commended
Best Integrated: Financial
Vizeum & King James / NMP Sanlam 2 Minute Shower Song Gold
OMD Standard Bank Joy of Jazz Highly Commended
Best Integrated: FMCG
Ogilvy Carling Black Label – No Excuses Gold
Dentsu Aegis Network, Loxyion Conexyion & Greater Than,

Russian Bear Vodka #IAMNEXT

Highly Commended
Best Integrated: Media
Retroviral, JCDecaux & Afrokaans M-Net Survivor billboard Gold
Best Integrated: Retail
The MediaShop Nando’s #RightMyName Gold
Best Integrated: Other consumer goods
Levergy New Balance #BeProteas Highly Commended
Best Integrated: B2B
Demographica Nedbank Seat At the Table Highly Commended
Best Online
Ogilvy Huggies Kids Marathon Campaign Gold
The MediaShop Cell C Skip to the Best Bits Gold
Best Social Media
Brand Truth FNB Budget Speech Highly Commended
Levergy New Balance #BeProteas Highly Commended
Best Pro Bono/Cause Related
AdReach Heartlines Beyond the River Highly Commended
Best Sponsorship
Playmakers #CokeScoreChallenge Gold
Levergy New Balance #BeProteas Highly Commended
Best Trade Marketing
Mediamark Black Friday #WTBF Gold
Best Use of a Small Budget
MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi Gold
Best Use of Mobile
TMI A Havaianas Summer Highly Commended
Best Use of Technology
AdColony South Africa & Red Star  Heineken South Africa – UEFA Champions League Gold
Best Tactical Use of Media
The MediaShop Cell C Skip to the Best Bits Gold
Red Star Soweto Gold Launch Gold
MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi Highly Commended

AMASA would like to extend a massive thank you to the all the awards contributors, the committee, judges and sponsors who made the awards happen. This year’s sponsors were AdColony, Els Event Architects, Emedia Sales, Gumtree, Kaya FM, Kantar Millward Brown Mediamark, The MediaShop, US Engage, Mediamark and Cinevation.

Journo
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Journo

Journalist at Amplifier
Day to day running around and catching up on all the news
Journo
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