A cider so refreshing, that absolutely nothing is too hot for its rejuvenating powers. That’s the idea behind the latest campaign from Hunter’s, Africa’s largest cider brand (and the second-biggest cider brand in the world).Called ‘Nothing’s too hot for Hunter’s’, the new campaign aims to evoke the feeling of seeking out the hottest experiences but being effortlessly cool. The campaign was launched with a new TV ad, produced by Net#work BBDO, earlier this month, and is supported above and below the line with compelling pieces that bring the concept to life. The elements and events will stand out with the new look which contrasts heat with the refreshment that Hunter’s provides.
Elaborating on the rationale behind the new Hunter’s TV ad, Brad Reilly, Executive Creative Director at Net#work BBDO, says: “Conceptually, the flames are an element we used as a metaphor for a hot situation. The fire is used as a hot backdrop to dial up the cool attitude of the lead actor and how Hunter’s refreshes effortlessly in any situation.”
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