Halls, the maker of the internationally-renowned menthol throat sweets, took to the streets of Johannesburg to drive awareness of its “Own the Moment” campaign, promoting the online competition and social engagement, and encouraging Google search.The mechanism by which Halls achieved this was a partnership with Street Network, which saw the roll-out of an innovative creative […]
Continue readingMore TagYear: 2018
Engen sponsors fuel for Global Citizen Mandela 100 fly-over
A generous fuel contribution from Engen Petroleum made the spectacular SAA fly-over at the Global Citizen Mandela 100 Festival on December 2nd possible. The Engen fuelled SAA Airbus A340-600 flew over the packed FNB stadium with the message “Global Citizen – Be the legacy – Nelson Mandela Centenary 2018” written on the belly of the […]
Continue readingMore Tag
McCann South Africa, 1886 Advertising Merge
McCann South Africa and 1886 Advertising are to merge. The new agency, registered as McCann1886, will begin trading on 1 January 2019. It will be led by 1886’s current Managing Director, Derek Coles, and current Chief Creative Officer, Stuart Stobbs. Fraser Lamb, currently CEO of McCann South Africa, will return to his original role as […]
Continue readingMore Tag
The revolution has been digitised: Digital disruption and the future of marketing
The hot topic of digital disruption, and consequentially the accelerated pace at which our working lives are shifting, was tackled from three seemingly disparate directions at Marketing the Future, a recent event held by the IMM Graduate School and proudly supported by Nedbank. Dion Chang, trend analyst; Jay Badza, founder and head honcho of Orchard […]
Continue readingMore TagTo Claim Fast Internet for All, VOO Telecom Turns the Infamous Buffering Wheel into a New Medium
Data shows that over 50% of people experience “buffer rage” every day. A state of uncontrollable anger induced by the interruption of online content or streaming video due to slow internet speed. 34% of respondents even suffer more from buffer rage than road rage. Indeed, when it comes to the internet, our needs (and expectations) are growing […]
Continue readingMore Tag
Looking up towards 2019…
Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smart watches, […]
Continue readingMore Tag
Adfocus honours Mariana O’Kelly with Industry Leader award
Ogilvy Johannesburg executive creative director Mariana O’Kelly has been recognised for her ongoing contribution to growing the creative industry, winning the special award for Industry Leader of the Year at the Financial Mail Adfocus Awards 2018. Mariana’s creative leadership has helped secure Ogilvy’s position among the most highly regarded creative teams, with the agency named Creative […]
Continue readingMore Tag
Caxton and SPARK Media ready for the festive season!
This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the […]
Continue readingMore TagThe world’s largest Programmatic conference in a nutshell
On the back of attending Programmatic I/O in New York, Ashleigh Footit, Head of Techops, Programmatic and Performance at SPARK Media shares some insights into the state of programmatic advertising, brand safety and ad fraud both in the US and here at home. After an intense two days spent at the world’s largest conference on […]
Continue readingMore Tag
The 2019 Nedbank IMC Conference gets the full frontal on email marketing with Everlytic
As a local service that bears all the potential of your email and SMS campaigns, automating communications and making life easier for marketers, Everlytic is a perfect partner for the 2019 Nedbank Integrated Marketing Conference. For a conference that aims to strip away the fluff in marketing by focusing on what’s important – the bottom […]
Continue readingMore Tag