The inaugural Marketing Achievement Awards – an event that celebrates excellence in the science and art of marketing – will recognise and reward those innovative marketers whose work demonstrates the intrinsic value inherent to this crucial discipline, whilst simultaneously raising marketing’s profile and elevating it to the position it rightfully deserves within South Africa’s businesses. […]
Continue readingMore TagMonth: February 2019
Mall Ads sets up kiosk for vida e caffè
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal. Facilitated by mall marketing specialist company Mall Ads, the kiosk is perfectly located under an escalator in an area that is prominent, captive and experiences a high footfall. “Coffee kiosks under escalators have popped up in malls all over the country as […]
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Ridley Scott directs new ad for Turkish Airlines
Turkish Airlines has used three-time Academy Award nominee Ridley Scott to make their new “The Journey” television commercial aired for the first time during the first quarter of the Super Bowl this Sunday. This is Scott’s first commercial after an 18-year break. “I decided to go back and click-into advertising because I love the chase […]
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Fourways Mall Invites Shoppers To Play@4wm With Bus Shelter Campaign
Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign on bus shelters and taxi ranks in the surrounding area to grab the attention of commuters in the general Fourways area. These locations are key, as their proximity to the Mall […]
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Boomtown looks to the future as it celebrates 25 years
February 1st marks 25 years since Neil Hart founded one of South Africa’s leading independent agencies, but Boomtown is celebrating by looking to the future. While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and photos from the archives, the majority of the agency’s 25th anniversary […]
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