Nedbank has appointed Riverbed to manage its Consumer PR.
This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas. Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy. While Riverbed has established itself as a through-the-line creative agency, and although there’s an ever-growing convergence of disciplines, PR is attracting more prominence, particularly when driving social impact. Riverbed is determined to play more in this space.