Utilising a first-to-world technology, AdColony the mobile advertising and marketing platform that delivers innovative in-app mobile video advertising, has delivered an unprecedented 37% engagement rate for Telkom’s Summer campaign smashing the average local industry benchmark of just 3%. AdColony is just one of the innovative media businesses operating under the Nfinity Media banner in South Africa.
“The campaign ran for a period of five months specifically utilising our Aurora product which delivers interactive video advertising experiences like allowing users to tap and swipe the campaign on their phone or to shake and tilt their devices for added engagement,” explains AdColony South Africa’s MD Andrew Kramer. “The technology is astounding – the ad was watched to full completion 1.2 million times during the campaign period.”
The objective of the campaign was to educate consumers on Telkom’s FreeMe Bundle service and to generate awareness and engagement around the *180# USSD string, in a fun and innovative way.
“The Aurora product offers brands amazing life like graphics, Instant-Play™ and HD quality video with lightning fast loading. These factors added to the campaign’s success,” he says.
Telkom aligned with AdColony to extend their 30 second ad, into an engaging media placement, tasking consumers to interact with the video, while collecting and inputting a correct sequence of numbers. These were correctly completed over 460 000 times.
Nivasha Pillay, Digital Media Lead for Telkom SA at media agency Vizeum says: “Working with AdColony to bring to life our interactive video for Telkom Summer was both daunting and exciting. Mostly because it breaks the norm around what we do as a brand, and pushes our boundaries. The results were phenomenal and we are super proud of the work which was done as it hit our KPI’s out the park in the first three weeks.”
“Needless to say we’re absolutely thrilled at the campaign’s performance and now we’re looking to get even higher stats on the next campaign!” says Andrew.
For more on Nfinity Media visit www.nfinity.co.za
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