Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the 2019 APEX award adjudication panel consists of highly regarded individuals and industry trail blazers. The group is tasked with the significant responsibility of combing through entries to identify and award the ‘work that works’.
Since inception by the ACA in 1995, the APEX Award has been the profession’s highest – and only – award for communications campaign performance excellence in an industry that is constantly refining and redefining creativity. The jury will be screening entries for campaigns that rose above the clutter, had extensive reach and communicated via mediums that delivered on campaign objectives. The rigorous adjudication process spans three rounds during which submissions are judged against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case, and insight.
“Winning an APEX award delivers evidence of the profession’s contribution to business success. It reinforces the value we provide as an industry and affirms our contribution within the context of the broader economy. This heavyweight adjudication panel is entrusted with identifying and bringing to the fore those campaigns that truly delivered on brand objectives and impacted the bottom line,” says Mathe Okaba, CEO of the Association of Communications and Advertising (ACA)
Apart from being an essential business tool that affixes value to credentials for agencies, marketers and leading brands, winning an APEX award is a definitive demonstration that great ideas generate great results. APEX recognises the creative work that worked; the campaigns that manifested effectiveness in creativity that extends beyond words and pictures to creative intellect and intellectual property that is the currency of the profession.
Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the 2019 APEX award adjudication panel consists of highly regarded individuals and industry trail blazers. The group is tasked with the significant responsibility of combing through entries to identify and award the ‘work that works’.
“Winning an APEX award delivers evidence of the profession’s contribution to business success. It reinforces the value we provide as an industry and affirms our contribution within the context of the broader economy. This heavyweight adjudication panel is entrusted with identifying and bringing to the fore those campaigns that truly delivered on brand objectives and impacted the bottom line,” says Mathe Okaba, CEO of the Association of Communications and Advertising (ACA)
