Ogilvy South Africa received recognition for four campaigns at this year’s global awards. With over 40,000 entries from over 90 countries, the competition is the world’s largest platform to celebrate Advertising, Communication and Design.
Ogilvy SA was recognized 12 times across the Print, Direct, Design, Public Relations, Brand Activations, Radio and Activation categories. The wins garnered Ogilvy SA 10 points on the Cannes Lions ranking table, reinforcing the agency’s leading position amongst the global creative rankings.
The winning entries for Doom, Omo, Castle Lager and Philips underscored the agency ethos of making brands matter, with cultural relevancy and creative innovation top of mind.
Amongst the headlines, was a campaign silver for Doom and Tiger Brands.
Becky Opdyke, Chief Marketing Officer of Tiger Brands, said, “This win is a perfect example of what happens when you partner with your agency and are brave in your executions. A truly inspiring win and right at the beginning of our relationship with Ogilvy Johannesburg. I’m sure this is just the start of many headlines to come.”
Chief Creative and Innovation Officer at Ogilvy South Africa Pete Case comments, “Thank you to our clients for believing in our ideas and for backing brave work. We’re very proud to have scored well again here at Cannes. The standard of work this year was extremely high, so it’s great to see our work shining brightly at these prestigious awards. Cannes 2019 was an amazing festival, which year after year, signals the health of the industry and the diversity of our global thinking. Well done to all the South African agencies that won this year.”
Alistair Mokoena, CEO at Ogilvy South Africa, added, “I’m exceptionally proud of our performance at this year’s Cannes festival and cannot wait to up the ante in 2020.”
This year’s winning work from Ogilvy SA included:
Unilever – The Omo Book of Dirt
https://www.ogilvy.co.za/our-work/omo-book-dirt
Philips & The Nelson Mandela Foundation – Shave to Remember
https://www.ogilvy.co.za/our-work/shavetoremember
Doom – Revenge of the Mosquito & Revenge of the Cockroach
https://www.ogilvy.com/work/revenge-of-the-mosquito-cockroach-fishmoth/
Castle Lager – #SmashTheLabel
https://www.ogilvy.co.za/our-work/castle-lager-smashthelabel
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Public Relations and Influence, Customer Engagement and Commerce, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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