Since 2018, Tribeca has managed a business-led, brand-driven approach to Bolt (previously Taxify), taking the lead in issues management and driving awareness of its service offerings through strategic and targeted public relations. The increased scope of work allows for more proactive storytelling and campaign activity.
“Tribeca is obsessively focused on business objectives when crafting PR strategies and communication tactics,” says Gareth Taylor, country manager at Bolt South Africa. “This has been incredibly refreshing in a space that is so often fixated on AVE and its apparent value.
“The complex nature of our business means that we need a highly-skilled, professional team of consultants who are passionate about what we do to support us in the turbulent but exhilarating environment of on-demand transportation. Having Tribeca as our public relations and communications partner is a huge asset,” he says.
Tribeca is currently working with Bolt to manage public relations activity in 12 cities in South Africa with the impending launch of additional cities throughout the year. Tribeca is also working with the team to launch Bolt for Business, a new platform that enables businesses to manage work trips through a single, easy-to-use platform, and Bolt Food, a food delivery app, later this year.
“Bolt requires the team to be actively involved in the business,” says Natasha Marot, account director at Tribeca Public Relations. “This is both an exciting and daunting task, but we know that the work that we do has a real impact on Bolt’s bottom line. We are looking forward to growing with the brand and contributing to its successful expansion in South Africa.”
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