Prominent South African technical and event equipment supplier Gearhouse Group has again taken on the role of official technical sponsor of Mediatech Africa which runs from 17 – 19 July 2019. With the widest range of technical services currently available under one roof, backed by some of the most creative minds in the business, it’s no surprise […]
Continue readingMore TagMonth: July 2019
King James Group JHB Appointed As Lead Creative Agency For Toughees
King James Group JHB has been announced as lead creative agency for iconic school shoe brand, Toughees, following a three-way pitch. “We felt an immediate connection with the agency and our brand,” says Swastika Juggernath, national marketing manager for Bata South Africa. “Their insight into our market and understanding of our ambitions was impressive. They […]
Continue readingMore TagSibongile Sibanda appointed as new Managing Partner for Zenith
Zenith, the ROI media agency, is pleased to announce the appointment of Sibongile Sibanda as Managing Partner for South Africa. Sibongile, an integrated marketer joins Zenith from Samsung Electronics SA, where she held the position locally as the Head: Integrated Marketing and Corporate Communications. Sibongile has extensive marketing experience across multiple categories and prior to […]
Continue readingMore TagSA’s 10 best liked ads list sparks celebrations at 164 Katherine Street
South Africa’s list of 10 best liked ads in 2018, announced this week (July 10) by Kantar, sparked celebrations at 164 Katherine Street in Sandton, home to the two agencies responsible for three of the 10 TVCs making the list. #IGotThis. Lunch for the squad is sorted with our NEW Phanda Ribster Meal for only […]
Continue readingMore TagWinners of the 2019 APEX awards and the end of an era announced
The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the NeXt Level of Thinking Masterclass in the morning followed by the APEX Awards Ceremony in the evening. Marketing moguls and brand barons converged on The Venue at The Houghton to attend […]
Continue readingMore TagSantam Finds South Africa’s 12 Most Loved Local Businesses
New campaign shines spotlight on role of local businesses in the economy A survey commissioned by Santam, the country’s largest general insurer, has revealed that South Africa’s 12 Most Loved Local businesses among other include the Chapmans Peak Hotel in Hout Bay – famed for its calamari, celebrity chef David Higgs’ Rosebank eatery Marble as […]
Continue readingMore TagAt African Bank ‘Everybody is Somebody’, a Black River F.C. campaign
Black River F.C. brings the brand campaign to life across various platforms Black River F.C. was awarded the African Bank business as its above-the-line (ATL) communications partner in December 2018 and with this new role, the Agency has been responsible for driving the brand’s performance and connecting the business to its current and incoming customer […]
Continue readingMore TagCapfin reaps rewards of partnering with HelloFCB+
Just 10 weeks after awarding its account to the newly-formed HelloFCB+, Capfin South Africa is reaping the rewards of its decision. Not only did its first collaboration with the agency go from pitch to market in an extraordinarily swift five weeks, judging by the incredible uptake in applications, it really hit its mark proving that […]
Continue readingMore TagKilling the content plan and other ways to shake up social media marketing
Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The […]
Continue readingMore TagBoomtown wins Lafarge Zambia account
Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage. Starting with a referral and requests for credentials from the Lafarge South Africa team, Lafarge Zambia was impressed by the work Boomtown had produced for […]
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