While 2021 was a challenging year for most in the marketing services industries, some – like Boomtown – marked it down as a year of exceptional achievement, notching up milestones with respect to creative work as well as skills and process innovations. According to the agency’s CEO, Glen Meier, its progress on so many levels […]
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A good year expected for the MRF and MAPS
2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising the October 2020 to September 2021 fieldwork period. “The last two years have been full of challenges for the MRF, most notably, all the stops […]
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The evolving face of TV
By Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game – the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we waited impatiently […]
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Boomtown relaunches Exxaro renewable energy brands
Boomtown has relaunched Exxaro Resources’ two renewable energy companies. The black-empowered mining and energy solutions company listed on the JSE and member of the JSE Socially Responsible Investment (SRI) Index is headquartered in Pretoria. It prides itself in being more than just an industrial business and is driven by the belief that sustainability and empowering […]
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Top Radio Stations Apr – Oct 2021
The RAMS (Radio Audience Measurement Survey) AMPLIFY™ data from the BRC (The Broadcast Research Council) that measures radio listenership over the months of April to October 2021 indicate the following top 10 Commercial and PBS radio stations and the top 10 Community radio stations (top station by province). Commercial and PBS Radio Stations Weighted Sample Size […]
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Matrix Group Rebrands its Media Business as Kintaro
Starting today, our media business will no longer be trading as TMI Media. We’re rebranding as Kintaro. Over the past 14 months, the media business partnership aligned to the Matrix Communications Group (Matrix Group) has had significant success. This includes the retention of Woolworths, and the new business win of Adcock Ingram. Most recently, in […]
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Adspend – November 2021
The Top 10 South African November 2021 advertisers Advertiser 2019 Advertiser 2020 Advertiser 2021 1 SHOPRITE HOLDINGS LTD R167 440 208.00 UNILEVER SA R188 843 347.00 UNILEVER SA R254 799 959.00 2 GLAXOSMITHKLINE R97 112 506.00 SHOPRITE HOLDINGS LTD R145 439 229.00 SHOPRITE HOLDINGS LTD R163 824 100.00 3 OUTSURANCE INSURANCE R91 770 021.00 GLAXOSMITHKLINE […]
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