Brand Inc., the creative sponsorship agency from the HaveYouHeard Group, heroed the humble thumb in a new campaign to promote a nation-wide FIFA 22 tournament, hosted on The Toyota Gaming Engine (TTGE). The tournament saw some of the country’s top FIFA players go head-to-head for R60 000 in prize money alongside an open playing field […]
Continue readingMore TagMonth: May 2022
Video didn’t kill the radio star
Spotify’s stellar performance when it comes to engagement is proof that radio – well, audio in all its forms from podcasts to retail radio and spatial audio – is the come-back-kid in the marketer’s rock band, particularly within the all-too-fickle youth market. Research just released by the digital platform shows that it outperforms all other […]
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Reality reimagined, enter the Virtual Influencer
By Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I began to ponder on the concept, I wondered why on earth anyone would really […]
Continue readingMore TagSnacks – a tasty selection of bite-size best-you-knows delivered to your inbox
HaveYouHeard’s observational insights team has launched Snacks, a weekly delivery of news, inspiration, great work and WTF moments from the global zeitgeist. Presented in an easily digestible format, snacks keeps readers up-to-date with the events and people shaping culture, saving them from mining through myriad social feeds. Compiled by the agency’s culture lead and editor […]
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Does the quality of indoor air matter to you?
Inferior air quality can have a multitude of effects on your health including irritation of the eyes, nose, and throat, headaches, dizziness, respiratory diseases and so much more. According to a recent worldwide Attitudinal Hygiene Survey by Initial, a division of Rentokil Initial SA, which included South Africa, nearly 90% of South Africans rated the quality […]
Continue readingMore TagGeneration Z or Zoomers, are the hottest new audience
By Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South […]
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One Profession. One Voice. ACA announces broader, more inclusive membership.
In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation for a new era in the broader communications sector in South Africa. The new brand identity provided the springboard along its journey of diversity and […]
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