Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us now have a streaming device. Streaming is defined as a method of viewing video or […]
Continue readingMore TagMonth: July 2022
HaveYouHeard Group launches pioneering design studio with international ambition
HaveYouHeard has added in_trepid to its stable of innovative and specialist creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions, seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally. […]
Continue readingMore TagRAPT Creative re-imagines Beefeater’s global ‘The Spirit of London’ for South African audience
On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater’s global ‘The Spirit of London’ campaign for the South African market. The world’s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand […]
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Adspend – April 2022
The Top 10 South African April 2022 advertisers Advertiser Apr-20 Advertiser Apr-21 Advertiser Apr-22 1 GOVERNMENT NATIONAL R 98 668 063 UNILEVER SA R 156 206 460 SHOPRITE HOLDINGS LTD R 132 174 108 2 OUTSURANCE INSURANCE R 85 504 046 GLAXOSMITHKLINE R 150 661 674 CLIENTELE LIMITED R 114 836 120 3 UNILEVER SA […]
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