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HubSpot names Zuper an Essential App for Customer Service in 2024

Zuper, a leading solutions provider to scale and modernise fast-growing businesses with field operations, announced that it was named one of seventeen essential apps for customer service for HubSpot’s Service Hub platform. Zuper, known for its incredible flexibility, unmatched commitment to service, and customisable integrations with other powerful productivity tools, is available on the HubSpot... Continue reading

How AI, Automation, and Trusted Data are shaping Next-Gen Customer Service

By Linda Saunders, Salesforce Director Solutions Engineering Africa. Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand fast, consistent, and personalised interactions, yet service teams are spread thin, with inefficient processes and manual taskwork... Continue reading

UJ & Razor PR partner to reshape communication skills

Razor PR and University of Johannesburg,  Department of Strategic Communication have cemented a first of its kind strategic partnership geared at delivering on the future skills needs of the whole communications category. Razor PR, the globally award-winning public relations and reputation management agency of M&C Saatchi Group South Africa, and the University of Johannesburg (UJ)... Continue reading

Applications open for fourth intake of the ACA Women in Leadership Programme

The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. The... Continue reading

Provantage and T+W Launch Ant Lion – A Full Service Digital Content Agency

Integrated Out-of-Home (OOH) media and marketing services group Provantage and T+W – an award-winning agency and production company renowned for sports and entertainment storytelling – have launched digital content agency, Ant Lion. Spearheaded by General Manager Lesego Thomas, the Agency adds a new dimension to Provantage’s extensive portfolio, with a unique focus on creative campaigns... Continue reading

Delivering robust radio Audience Measurement for South Africa

Recently the Broadcast Research Council of South Africa (BRC) hosted Ian Garland of Milton Data, modeller of the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data, to present the intrinsic nature of the model. RAMS AMPLIFY™ provides a comprehensive view into radio listening behaviours across the diverse South African market. “South Africa’s radio... Continue reading

Tomorrow’s Commerce 2024 Report

20 commerce insights that will shape how brands interact with customers in a changing commerce landscape VML, the industry’s largest creative company, has launched its 7th edition of Tomorrow’s Commerce, a report of trends predicted to influence and shape the future of commerce. The research and analysis underscoring the report rely on the company’s global... Continue reading

MRF’s latest MAPS consumer behaviour data is available

The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of... Continue reading

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