The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
An entrepreneur by heart, Gil is the CTO of Facebook Marketing Partner, Popimedia. Passionate about tech, Sperling has a record of solving business challenges through technology. He regularly presents on the next phase of innovation and is an expert on topics such as connected shoppers, Programmatic, and innovation in tech.
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How social media drives down the cost of putting drivers in new vehicles Social media drastically reduces cost per lead in the automotive industry. Add to this, the fact that 2017 will see the CMO under increased pressure to directly impact bottom line. Given these two drivers, it’s hard to understand why the automotive industry […]