Major announcements made at Facebook’s recent annual developer conference, F8, are ushering in a new era of rich online social engagement. Set against the backdrop of a commitment to return to the essence of the platform and responsibly address concerns around content and privacy, founder and CEO Mark Zuckerberg reaffirmed Facebook’s mission to connect people […]
Gil Sperling is the CEO of Flow, a proptech platform which is revolutionising how people rent and live. Sperling started his career as an engineer, and was one three founding partners of Popimedia, one of Africa’s biggest ad-tech and performance marketing companies. Popimedia went on to be bought by French based global communications group – Publicis. Through his experience and expertise within the tech industry, Sperling, together with the co-founders of Flow, are revolutionising the economics of rent with a shared value approach, bringing in behavioral economics to make the entire renting process more affordable, more transparent and more seamless.
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The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
How social media drives down the cost of putting drivers in new vehicles Social media drastically reduces cost per lead in the automotive industry. Add to this, the fact that 2017 will see the CMO under increased pressure to directly impact bottom line. Given these two drivers, it’s hard to understand why the automotive industry […]