With over 20 years in the industry, Grant has incubated and launched a number of digital initiatives. Some of these projects include Times Media Apps, an application development and distribution unit, Hudlr an audience profiling application and more recently Dot Network, a data activation platform with an extensive range of audiences to allow different market sectors to reach their target groups more effectively than ever before.
The ultimate goal of all marketing is to generate sales, which means that every cent of marketing spend needs to be reaching the right people with the right message in order to give companies worthwhile returns on investment. Lead generation is the foundation of all marketing, and it seems obvious that successful marketing, with good […]
