I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very consumer they are trying to reach. It’s not always necessary to work through piles of […]
Louise has over a decade of media industry experience and is currently a Media Strategist, Planner and CCM (Chief Coffee Maker) at The MediaShop. She is a custodian of knowledge management, laughing, having fun and wrapping her head around being a first time mom. Trying to change the world one step at the time.
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