The truth about email databases Nurturing people through email is a key factor of inbound marketing but not every email database is perfect, so verifying the validity of your databases and keeping them up to date is vital. Here’s why. So you have a fantastic product or service and you want to get the message […]
Shiran Sugerman
After several years in radio, fashion and IT, Shiran became enamoured with inbound marketing. She loves that Inbound talks to people and not at them, especially after spending some time writing PR. As an Inbound Marketing Strategist and Brand Editor, Shiran works closely with clients and content, including social media. An avid book reader, Shiran's addicted to paranormal and historical romance, but is also keen on a good movie and spending time with her husband and son.
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Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not […]