On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater’s global ‘The Spirit of London’ campaign for the South African market. The world’s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand […]
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South African advertising and marketing communication group, Boomtown, has tapped into the current NFT1 ‘feeding frenzy’ to raise awareness about modern-day slavery and funds for A21, a global organisation working towards the end of human trafficking and slavery. Under the guidance of the agency’s Creative Head Meagan Viljoen, a team comprising Jamie Moss, Mike Coetzer, […]
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A campaign for Jameson’s Month of Comedy entitled ‘Beatha’, created by South African agency RAPT Creative, has been announced as one of the finalists in the prestigious global advertising awards, the Gerety Awards. Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the Gerety Awards judging panels comprise only female […]
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There are many milestones to celebrate during the month of May for creative agency SoulProviders Collective (SPC). The agency celebrates 11 years of existence; 10 (ten) years with one of their longest-standing clients, AMKA, one year anniversary of their acquisition by the Matrix Communications Group; and their MD, Nosipho Ginindza, who recently turned 40 and […]
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SA Communications Group Powerhouse Changes Chiefs
by Ed 0 Comments
After eight years at the helm of Nahana Communications Group, Brett Morris is stepping down as CEO and taking on the role of Executive Creative Chair. Stepping up into the CEO spot is Thabang Skwambane, previously Group MD of the FCB Joburg and Hellocomputer Joburg agencies. Skwambane’s position will be filled by Joey Khuvutlu. Nahana […]
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Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across […]
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The MediaShop shares predictions for 2022
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The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and private organisations who are stating for mandatory vaccinated employee policies. The hybrid working model of online and bricks and mortar seems to be settling into […]
Tagged with: #2022, The MediaShop