Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location. According to Outdoor Network’s General Manager Thulani […]
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The MediaShop empowers from within
One of South Africa’s biggest media agency’s The MediaShop, has looked within its ranks to build up its mid to senior management teams. With three recent Business Unit Manager promotions, the agency is securing its future management and leadership teams. “We believe that offering our teams the best opportunities for personal and business growth offers […]
Continue readingMore TagFirst Choice Custard launches second custard Soft Life campaign
First Choice Custard, produced by leading dairy manufacturer Woodlands Dairy, has launched its second The Soft Life campaign following its initial success, which led to significant growth in both sales and social media followers. Marilee Jansen van Nieuwenhuizen, Brand Manager at Woodlands Dairy and First Choice, says it was a no brainer to build on […]
Continue readingMore TagUsing tech for good
Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but […]
Continue readingMore TagSouth Africa, get ready to ‘widen the circle’ with Jameson Irish whiskey
In a move towards dialling up the emotional connection with its consumers; Jameson Irish whiskey launched, (7 November 2022), its global brand campaign entitled Widen the Circle in South Africa. The campaign, which builds on Jameson’s long held belief that life is better shared by inviting people to reach out and invite others in for […]
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TCL TVs now available at Pick n Pay hyper stores
Due to popular demand of their televisions, TCL South Africa will be increasing the number of outlets to Pick n Pay Hypermarket stores where TV, sport and gaming enthusiasts can purchase the latest in Google activated screen technology with impressive refresh rates. “We’re excited to announce that our TVs are now available at 21 Pick […]
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The PRC launches DAMS, a digital currency based on Google Analytics
The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other publishers are already supplying real-time audiences to the dashboard, which went live on November 1st. The PRC is the oldest and one of the most […]
Continue readingMore TagHave we lost the plot?
Jedd Cokayne, Business Unit Director at The MediaShop wonders if we are unnecessarily overcomplicating our lives in the media and marketing industries. Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming out of the starting blocks in scintillating form. At this stage of the competition last year, […]
Continue readingMore TagGlobal alignment sees a 60-year partnership come to an end.
After a 60-year partnership, Toyota South Africa Motors and FCB are to take different forks in the road. The number one automotive brand in South Africa has recently announced that FCB will no longer be its agency of record for its brand and above-the-line account, business held by FCB for six decades. Toyota has made […]
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Effie Awards South Africa 2022 Winners announced
Winners of the 2022 Effie Awards South Africa were announced on the 27th October 2022 at a gala event held at the Focus Rooms venue in Johannesburg. Now in its second year on home soil, the global Effie programme celebrates the most effective marketing communications campaigns of the past year. Known by advertisers and agencies […]
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