There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or brands with long longevity have already done the hard work. “Let’s be honest, to consumers brands […]
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The difference between business and brand? FANS!
There’s a world of difference between a business and a brand – and the reason for that is FANS. That’s the view held by the organiser of South Africa’s first virtual conference focused on fan-building, FANS, HaveYouHeard’s Head of Culture and Editor of Snacks and @thisisin__, Brett Rogers. Rogers contends that successful businesses are built […]
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Fusion22 to be launched next week
The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study. Fusion matches respondents […]
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After seven years at GRID Worldwide, Marco Santarelli has been appointed Partner: Creative and Strategy at RAPT Creative. The young business – it opened its doors just eight months before the global Covid-19 lockdown – has bucked the trend to grow dramatically and today employs 46 people and lists 17 brands as clients. We asked […]
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MRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such […]
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Bee season is here, and Rentokil wants to save them
As the swarming season begins for bees in South Africa, Rentokil Initial has partnered with Bee Kulture to provide specialised and sustainable “bee sanctuaries” adding to their suite of quick, safe, environmentally friendly and responsive pest control solutions. “We are always on the lookout to deliver even more effective and reliable services while ensuring public […]
Continue readingMore TagBoomtown launches new brand positioning for EASIGAS
EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years. […]
Continue readingMore TagThe Return of the Sport Lover
It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, and organisational shifts in an increasingly digitised world has kept fans wondering if they will ever be able to enjoy a game the way they used to. […]
Continue readingMore TagBoomtown wins Ocean Basket business
Boomtown has been awarded the Ocean Basket account and tasked with assisting rebirth the brand locally and abroad. The decision to partner with the agency was made by Ocean Basket CEO Grace Harding and her team after a pitch requiring both strategic and creative presentations. Founded by Fats and George Lazarides (they opened their first […]
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Gareth Grant joins Meta Media
Meta Media is pleased to announce that Gareth Grant has joined Meta Media Johannesburg as Media and Operations Director. “I have known Gareth for a few years and have been looking for a way to have him join our team as I’ve always been impressed with his professionalism, his demeanour around his colleagues and everyone […]
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