In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for […]
Continue readingMore TagCategory: Campaigns
Ultimate Braai Master and Doorway to Dignity team up for homeless
On the 9th of October, ahead of International Homeless Day on the 10th of October, Doorway to Dignity is bringing its annual Pots of Hope initiative to the destitute and homeless of Cape Town, Johannesburg, Sodwana Bay and Pietermaritzburg. The partnership between Ultimate Braai Master contestants and sponsors, and Doorway to Dignity will bring an […]
Continue readingMore Tag
Jameson breaks success stereotypes in the new Select Reserve campaign
Jameson, the world’s largest selling Irish whiskey owned by Pernod Ricard, the number one luxury spirits company globally, launches a new truly South African campaign for its premium whiskey – Jameson Select Reserve. In a category where success has always been portrayed through a one-dimensional story of a single hero with a perfect journey towards […]
Continue readingMore Tag
HaveYouHeard creates new TV show for Scottish Leader
Whiskey brand Scottish Leader is launching a TV show exploring how people see the world differently to entertain both its existing fan base and potential consumers tuning in, and enhance the relationship with both. Called ‘Madness Method,’ the show will be hosted by musician and reality TV star Moonchild Sanelly. With the help of a […]
Continue readingMore Tag
RAPT Creative launches Jameson #TasteInMusic Campaign
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson, as part of the brand’s efforts to ensure it stays top of mind with consumers. The agency, which played an instrumental role in helping clients who historically relied […]
Continue readingMore Tag
South African Marketing Industry Alliance launches WFA Global Diversity, Equity & Inclusion (DEI) Census
The World Federation of Advertisers (WFA) is launching the world’s first-ever global Diversity, Equity and Inclusion (DEI) census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession. In South Africa, an alliance comprising MASA, the local WFA affiliate and sister industry bodies the ACA, […]
Continue readingMore Tag
Boomtown assists National Glass to launch CSI initiative
Nelson Mandela Bay creative agency, Boomtown, has assisted National Glass in launching a corporate social initiative specifically targeting the youth in Gqeberha’s Northern Areas. The safety of communities in the Northern Areas is threatened daily by violent behaviour driven by socio-economic factors, including a high unemployment rate. As the first step in its CSI commitment, […]
Continue readingMore Tag
FoxP2’s ’16 Days of Light’ campaign shortlisted for a Glass Lion – for Change
FoxP2’s ’16 Days of Light’ campaign for 1st for Women has been shortlisted for a Glass Lion for Change, an award bestowed by judges at the Cannes International Festival of Creativity to recognise work that implicitly or explicitly addresses issues of gender inequality or prejudice. “This year, only 20 entries made the finalist shortlist, effectively […]
Continue readingMore Tag
Stellenbosch University, Boomtown reach significant brand identity milestone
Stellenbosch University (SU) and Nelson Mandela Bay advertising and marketing communications agency, Boomtown, have reached a significant milestone in the institution’s brand identity renewal journey with the unveiling of a new visual identity. Striking a fine balance between an institution with heritage and the need to progress into the future, the new ‘S’-stream logo replaces […]
Continue readingMore Tag
RAPT Creative’s new PR & Influencer Partnerships division launches with new Beefeater Blood Orange Gin Campaign
RAPT Creative’s new Public Relations & Influencer Partnerships division leapt out of the starting blocks with an exciting digitally-led South African roll-out of Beefeater’s Blood Orange Gin global launch. Comprising digital content and out-of-home and instore elements, phase one of the launch, which kicked off on March 1st, took place during the uncertainty of South […]
Continue readingMore Tag