Underage drinking is an endemic problem in South Africa which increases during the holiday season. To help reduce the misuse of alcohol and rally South Africans to curb underage drinking, SAB, together with integrated brand and communications group, Joe Public United, launched a powerful short film for the SAB’s 18+ #BeTheMentor programme. The film taps […]
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Egg Films’ Zwelethu Radebe has directed Vuka, a short film raising awareness for #BeTheMentor, part of South African Breweries’ 18+ campaign to prevent underage drinking.Conceptualised by Joe Public United’s team of Executive Creative Director Roanna Williams, Creative Director Markus Botha, Art Director Shalisha Hira and Copywriter Haydn Corke under the guidance of Chief Creative Director […]
Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach […]
The Western Cape Government (WCG) has launched two new videos focusing on the vital role its emergency medical staff (EMS) play on a daily basis. Dispatched to administer emergency medical treatment to ordinary citizens who are injured – either accidentally or in an attack – and facing death, the EMS save countless lives each year. […]
McCann South Africa and 1886 Advertising are to merge. The new agency, registered as McCann1886, will begin trading on 1 January 2019. It will be led by 1886’s current Managing Director, Derek Coles, and current Chief Creative Officer, Stuart Stobbs. Fraser Lamb, currently CEO of McCann South Africa, will return to his original role as […]
Making a difference to needy South Africans through creativity? You’ve got to be crazy. More accurately, you’ve got to be MAL. Just ask Mike Schalit, co-founder of ad agency Net#work BBDO , now co-steering it’s non-profit MAL Foundation into exciting new waters, as it embarks on a new range of madcap projects designed to plough […]
