Making a difference to needy South Africans through creativity? You’ve got to be crazy. More accurately, you’ve got to be MAL. Just ask Mike Schalit, co-founder of ad agency Net#work BBDO , now co-steering it’s non-profit MAL Foundation into exciting new waters, as it embarks on a new range of madcap projects designed to plough […]
“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with an unconscious bias. It’s used in jest, as a slight and even in outright confrontation – and many South Africans are likely to have used the phrase at […]
With smart technologies disrupting industries and changing the way we see and experience the world, the future workplace looks very different to the past. The Fourth Industrial Revolution, or ‘Industry 4.0’, is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings. According to […]
When you think of a legend, you think about the story of a person who defied the odds to achieve something extraordinary. But, you don’t always think about a tale of a person whose hunger inspired them to greatness … The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering, yet […]
Director Adrian de sa Garces and producer Lisa Gardner have launched ADSG, a branded creative partnership that will be repped by Egg Films in South Africa and Nicholas Berglund in Europe. ADSG will maintain its own identity, while benefiting from Egg’s infrastructure and local agency relationships, similar to how Egg worked with Terence Neale as Humanoid. […]
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course. “We briefed the agency to […]
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market. Briefed by Toyota SA to ensure the Aygo is top-of-mind when it comes to making a first-time car choice, the […]
