Everyone knows the brand, everyone has seen or read or perused the magazine! CAR magazine, a South African heritage brand, established over 60 years ago, has now evolved its online platform, CARmag.co.za even further to suit prevailing South African market conditions. CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further […]
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New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain […]
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Ads24’s Kuier community: Friends, who read together, stay together
The literal translation of the word kuier is “to visit”, but the actual meaning carries far more weight and is a versatile Afrikaans word, meaning getting together for meaningful conversations over coffee, a meal, a braai or perhaps a few drinks. It’s a word that carries the notion of warmth, family and friendship that endures […]
Continue readingMore TagPrint advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints. ‘Touchpoints’, a robust quantitative […]
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VISI 100th issue hits the stands
South Africa’s preeminent design, architecture and interiors magazine, VISI, is celebrating 100 issues. First launched as an annual in 1998, the February/March 2019 edition marks a tremendous milestone for this highly regarded publication that has consistently recognised and supported local creativity and been awarded for its thought-leading, boundary-pushing approach.Fans of VISI have long been collecting […]
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Living & Loving launches online video series
Caxton Magazine’s Living & Loving brand, one of South Africa’s favourite and most trusted authorities on pregnancy and motherhood, has expanded its consumer touchpoints to include a new online video series aimed at moms and moms-to-be. “Following a five-episode trial series at the end of last year, we’re thrilled to announce that we have secured […]
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VISI 100 Collector’s Box goes live
South Africa’s preeminent design, architecture and interiors magazine, VISI, is celebrating 100 issues. First launched as an annual in 1998, the February/March 2019 edition marks a tremendous milestone for this highly regarded publication that has consistently recognised and supported local creativity and been awarded for its thought-leading, boundary-pushing approach.Fans of VISI have long been collecting […]
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New Media shines in New York
New Media continues to rake in the awards with a category clean-up at the Pearl Awards, which were held in New York last Friday. In the Best Print Experience (B2C) category, New Media won both the gold and silver awards with their publications for Sanlam and Woolworths. Taking gold, the Sanlam Centenary magazine was one of a […]
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people magazine continues to deliver for consumers
While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell. Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need […]
Continue readingMore TagReading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]
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