Caxton Magazines is calling on readers to #WalkForAPurpose together with thousands of Joburgers who will take to the streets with woman&home and Bona magazines in a spectacular show of pink to raise awareness of breast cancer, in the 2018 Avon Justine iThemba Walkathon this coming Sunday, 21 October. Now in its 13th year, the iThemba […]
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Woolworths and New Media’s TASTE bags gold at Folio Awards in New York
Woolworths’ TASTE magazine, published by New Media, has won a highly prestigious GOLD Folio: Eddie & Ozzie Award for Overall Editorial Excellence in Custom/Content Marketing. This year’s awards took place on Tuesday, 9 October in New York. TASTE also received three honourable mentions including one for its March 2018 issue in the Best Full Issue […]
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Experiential eventing lengthens the consumer’s brand journey
In the competitive world of retail, shopping centres need to provide exposure for their tenants in unique and innovative ways. One such offering is experiential events. Over the last few years, Caxton Magazines has partnered with many shopping centres all over South Africa to offer their readers bespoke retail experiences in an everyday setting. Although […]
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New Media publication (VISI) wins global design award
Ahead of its much-anticipated 100th issue in early 2019, New Media-owned décor, design and architecture brand VISI has been awarded the A’Design Award for Best Design Media. Announced by the A’Design Award team in Italy, the Best Design Media Award is a special recognition granted to leading design publications, which are nominated by designers, artists […]
Continue readingMore TagData fusion launches!
The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town. #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South […]
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Farmer’s Weekly hosts 12th Agribusiness Africa Conference
Despite some cyclical challenges that could impact commodity prices, the investment case for agriculture in Africa remains strong. This was one of the main messages to emerge from the 12th Agribusiness Africa Conference hosted by Caxton Magazine’s Farmer’s Weekly at Emperors Palace in Johannesburg recently. In her opening address Farmer’s Weekly editor, Denene Erasmus said […]
Continue readingMore TagSoccer Laduma and Kick Off: Fan favourites for wide audience reach
Clint Roper, Head of Content Marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a field of opportunity for advertisers. For 21 years Kick Off and Soccer Laduma were fierce sporting rivals, so when Kick Off was brought into the Ads24’s stable, and it was decided that the titles would […]
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GIBS’ Acumen magazine takes home gold at the 2018 International Tabbie Awards
After a successful 2017 Tabbie Awards Result for Contact Media and Communications’ Afropolitan Magazine last year, the dynamic and custom publishing house is at it again, taking Gold in the Tabbie Awards Best Single Issue Category for their custom B2B title Acumen Magazine. The Trade Association of Business Publications International (TABPI) unveiled the 2018 Tabbie […]
Continue readingMore TagUtilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with […]
Continue readingMore TagThe world of branded content explained
The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content. Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners, […]
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