Doug Place is a man on a mission. As the current Chairperson of the Marketing Association of South Africa (MASA) and a leading marketer in SA, he is committed to ramping up professionalism in our marketing industry, and considering how marketing can be leveraged to build robust SA businesses. As well as MASA Chairperson, Doug […]
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Think Inside the Box!
At the forefront of the push for food transparency and protecting our children, the Healthy Living Alliance (HEALA) has launched an innovative campaign called ‘Think Inside the Box’ to draw attention to the harmful ingredients found in ultra-processed foods. HEALA wants to make sure people understand why it’s important for government regulations to require businesses […]
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MRF to release the latest MAPS data end of July 2023
After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer information gathered from January to December 2022, enabling a unique opportunity for a comprehensive comparison between two complete […]
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RAPT Creative’s CEO Garreth van Vuuren makes it to the top at the 2023 M&G’s 200 Young South Africans
The coveted Mail & Guardian’s top 200 Young South Africans for 2023 has been unveiled, and making it to the list is RAPT Creative’s CEO and Founder, Garreth van Vuuren, who trailblazed his way in the Business Category. Recognising those who champion the cause of improving South Africa’s economy and contributing towards its growth despite […]
Continue readingMore TagIMC teams with global CMO Council to further marketing leader prowess and performance in Africa
The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the relevance, content and reach of its upcoming Nedbank IMC Conference to be staged live and virtually on September 15 from Johannesburg. The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network […]
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Is your relationship with your client or agency a match made in heaven? Or do you find yourselves at opposite ends of the table, fretting about how you’ll ever align? The cornerstone of successful marketing undoubtedly lies in the healthy connection between these cardinal points. But secretly, many of us struggle to find that perfect […]
Continue readingMore TagSouth African Marketing Industry Alliance announces Second WFA Global Diversity, Equity & Inclusion (DEI) Census
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion (DEI) in the industry by participating in the second Global DEI Census in marketing. South Africa – often considered a global pacesetter in DEI following the country’s transition to democracy in 1994 […]
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Provantage Evolves into an Integrated Media and Marketing Powerhouse
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home […]
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THE ACA AND CPA SUBMIT JOINT FEEDBACK ON COPYRIGHT AND PERFORMERS’ PROTECTION AMENDMENT BILLS
The Association for Communication and Advertising (ACA) and the Commercial Producers Association (CPA) have made a joint submission to the Parliamentary Select Committee on Trade and Industry, Economic Development, Small Business Development, Tourism, Employment and Labour on the key concerns for stakeholders in South Africa’s advertising and television commercial production industries. The representation was made […]
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Brand Activism and Conscious Consumerism
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s Managing Director Dashni Vilakazi wonders if there is real value in being ‘woke’. Woke, as referenced in the Miriam-Webster online dictionary (https://www.merriam-webster.com/dictionary/woke) defines woke as being “aware of and actively attentive to important societal facts and issues”, and there […]
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