SPARK Media’s Freedom Day infographic.
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Caxton: Not just informing, but uplifting communities
Caxton’s local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and […]
Continue readingMore TagPAMS – validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands. PAMS is the new reading currency designed to achieve an accurate measurement of reading […]
Continue readingMore TagThe successful print campaign that set a CEO strutting out in a Speedo
It all began with a challenge at a Tekkie Town conference last year to reach an exceptional target for December 2017 – an “absolutely impossible to reach” target that had the CEO betting that he would walk in a Speedo from one Tekkie Town building to the other if it was reached. https://www.facebook.com/GeorgeHeraldNews/videos/1890856844260431/ Unfortunately for […]
Continue readingMore TagThe Herald to launch revamped HeraldLIVE with Boomtown-created engagement campaign
South Africa’s oldest newspaper, The Herald, is jumping into the digital world with both feet and running a launch campaign with the help of Boomtown, to drive awareness of its new HeraldLIVE online platform. “We’re really proud of the new HeraldLIVE website. It’s been an extensive journey to develop a platform that allows our readers to immerse […]
Continue readingMore TagResearch shows that seasonal ad spend is still relevant in turbulent times
The past few months have been an interesting time for South Africa and while the signing in of Cyril Ramaphosa as the new president of the country has been touted as the “new dawn of an era”, we’ve been left with no doubt that it will be a long road to recovery for our ailing […]
Continue readingMore TagCaxton Excellence Awards acknowledges local talent
Competition between the various Caxton Local Media’s editorial, sales, advertising, management and support staff was stiff at the prestigious Caxton Excellence Awards. Judges were impressed with the top quality work that individuals dedicated to their papers and clients. Held at the Empire Hill venue in Parktown on 15 March, over 400 ‘Caxonites’ from across South […]
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How safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why […]
Continue readingMore TagCaxton – So much more than “just a print company”
Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
Continue readingMore TagAds24 chosen as a 3x finalist in the prestigious international awards for media excellence
Ads24 has been chosen as a 3x finalist in the prestigious INMA Global Media Awards, which this year saw record entries from media companies across 39 countries globally. A total of 830 entries from 220 media agencies were received for 2018 awards, from which an international panel of 50 judges had to whittle the entrants […]
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