Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences […]
OOH
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Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers’ internet activity will become more of a challenge. As a result, brands are seeking out innovative new ways […]
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Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]
Tagged with: Airports Company South Africa
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Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to […]
Tagged with: Hollard, Outdoor Network
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Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location. According to Outdoor Network’s General Manager Thulani […]
Tagged with: Outdoor Network
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A day in the life of the distracted driver
by Ed 0 Comments
By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of […]
Tagged with: The MediaShop
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Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments. […]
Tagged with: Mzi Deliwe, Outdoor Network, Provantage Media Group (PMG)