In a survey commissioned by Initial, it was confirmed that after general cleanliness, smell was the biggest factor that people noticed after entering a public toilet, and of these over 90% have encountered unpleasant odours. These bad smells create strong impressions of businesses as odours affect people’s mood, work performance and behaviour in a variety […]
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A rapidly changing landscape
By Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has evolved. We explore a multitude of topics to understand the changes and the impact […]
Continue readingMore TagStreaming appetite increasing
Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us now have a streaming device. Streaming is defined as a method of viewing video or […]
Continue readingMore TagI hope all is well
Maggie Pronto, Business Unit Manager at The MediaShop says “with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other.” For most including myself, this is how we start off a mail or conversation. Over the past few years though, this question has […]
Continue readingMore TagDiversity, Equality and Inclusion: What they mean for FCB Joburg nd Hellocomputer
This year’s edition of the Disability Career Expo attracted 1300 learners with disabilities, as well as educators, entrepreneurs, corporate organisations and NGOs. Included in this number were FCB Joburg and Hellocomputer, the only marketing and advertising organisations to participate in the two-day event in May. We asked Joey Khuvutlu, MD of the FCB Joburg and […]
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The Sun Always Shines On TV
By Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when the advertising mad-men were enjoying the heights of their chosen professions and probably even made […]
Continue readingMore TagReality reimagined, enter the Virtual Influencer
By Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I began to ponder on the concept, I wondered why on earth anyone would really […]
Continue readingMore TagGeneration Z or Zoomers, are the hottest new audience
By Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South […]
Continue readingMore TagOh, to be human
By Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass and nothing stays, and comparing existing things to the flow of a river, you […]
Continue readingMore TagDTT (Digital Terrestrial Television) 101 – the long and the short of it
By Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or lacking full understanding of what exactly DTT (Digital Terrestrial Television) is. DTT employs a […]
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