What is Brand PR? Public Relations (PR) forms part of the marketing mix. It’s considered ‘earned media’, rather than advertising or ‘paid for media’. One of the challenges marketers face is getting publicity to a large audience – and this is where Public Relations fits in: The primary objective is to create a positive public image for […]
Continue readingMore TagCategory: PR
Brave celebrates a hat trick of new business wins
As South Africa revels in the dawn of a new era, the Brave Group joins in the jubilation as it celebrates a hat trick of new business wins and a basket of new brands with which to be brave. In January 2018, Brave added ten iconic South African brands to its existing Tiger Brands account, […]
Continue readingMore TagMULLENLOWE SA wins multiple brands in the Edward Snell & Co portforlio
MullenLowe South Africa has been appointed as the agency of record across a number of brands in the Edward Snell & Co. portfolio, including Russian Bear, Stretton’s and Rémy Martin among others, following a five-way pitch. MullenLowe will provide integrated communications services including traditional and digital advertising, promotion and social media, web management and PR. […]
Continue readingMore TagBrand Council’s “Brand Barometer” Results Presentation A Success
Last week, the Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry. In 2008, leading members of the Brand Marketing industry gathered with the intention of forming the Brand Council of South Africa (BCSA). Over […]
Continue readingMore TagClockwork Media Expands Offering with New Activations Division
Clockwork Media, a marketing and communications agency based in Johannesburg, has bolstered its offerings with a brand-new activations division – established to complement the company’s existing strategic, creative, production, PR, and digital services. The agency’s latest offering covers a broad range of experiential installations including; launches, award evenings, conferences, expos, roadshows, mall and in-store activations, […]
Continue readingMore TagFIVESTAR PR extends portfolio of Luxury Villa representation
Luxury travel and hospitality specialist FIVESTAR PR has extended its portfolio to include luxury villas MOONDANCE in Fresnaye (Cape Town); LA RIVE FRANSCHHOEK; and LA RIVE PENTHOUSE on the Atlantic Seaboard (Cape Town). The three top of the range properties are privately owned and managed by Alexis Gillis, to cater for the growing exclusive-use villa […]
Continue readingMore TagNatasha Marot promoted to Account Director at Tribeca PR
Tribeca Public Relations has promoted Natasha Marot to account director in recognition of her consistent growth and performance in client service, strategy and team leadership since she joined the agency in 2014. Natasha joined Tribeca with experience in the sporting PR sector, and has since expanded this experience where she now leads a team that […]
Continue readingMore TagDear H&M, we need to talk
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer made a couple of faux pas over the last couple of years, but their last one broke the camel’s back. Please fam, it’s 2018! How are they […]
Continue readingMore TagTribeca cooks up a storm with SA Chefs
The South African Chefs Association (SA Chefs) has appointed Tribeca Public Relations (Tribeca) as its brand positioning and communications partner. SA Chefs is a non-profit industry association that has represented the interests of all levels of chefs for the past 40 years. The association aims to improve and positively impact the careers of chefs and […]
Continue readingMore TagTribeca PR promotes Nicola Honey to account manager
Nicola Honey has been promoted to an account manager at award-winning agency, Tribeca Public Relations. Starting at Tribeca as a senior account executive in April 2016, Nicola has been instrumental in achieving significant results for her clients. With a background in corporate communications and a love for consumer technology PR, Nicola now manages the Epson […]
Continue readingMore Tag