The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the […]
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BRC announces next Infinite Dial study
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition of the study, set to go infield in August 2021, is sponsored by Triton Digital®, the global technology and services leader to the digital audio […]
Continue readingMore TagRAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we […]
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Why SMMEs should podcast
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also the founder of BUSQR and the creator of AMPD Studios (and the director of the MTV Base partnership, AMPD STUDIOS LIVE), both for HaveYouHeard. A veteran of content creation and production […]
Continue readingMore TagThe BRC releases Interim Radio Data
Given the previous lack of available RAMS data due to Covid, the Broadcast Research Council of South Africa (BRC), has now released an interim radio dataset (surveyed by Ask Afrika) to the industry. The need for human connection has never been greater and radio, in part, fulfils that need! “We’re extremely pleased to report that […]
Continue readingMore TagWhat brands need to know about working with podcasts
By Jon Savage, Director at InBroadcasting, a division of HaveYouHeard Podcasting has recently experienced dramatic growth in Africa fueled – like so many innovations on the continent – by the rapid development and adoption of mobile technology, better and broader internet access and, more recently, the overload of available content and more ‘downtime’ caused by […]
Continue readingMore TagThe BRC’s interim radio data available end March!
Hot on the heels of last month’s announcement that the BRC (Broadcast Research Council) would be releasing interim radio data, surveyed by Ask Afrika, the marketing and communications industry can expect the first release of data to software bureaus by the end of March 2021. “We’re extremely excited about the availability of this data, particularly […]
Continue readingMore TagBRC and Ipsos to ensure that RAMS is future-ready
The Broadcast Research Council (BRC) of South Africa is pleased to announce that, after a managed and fair RFP process to ensure that the Radio Audience Measurement Survey (RAMS) is future-ready, Ipsos, the world’s third largest market research company present in 90 markets, has been awarded the contract which will run for the next five […]
Continue readingMore TagThe BRC announces interim data for RAMS
Due to the impact of the international COVID-19 pandemic, many industries have been negatively affected and South Africa’s radio currency has been no exception. To alleviate the pressure of no radio data being available, and to get a comprehensive update on the industry the BRC has commissioned research experts, Ask Afrika, to implement an interim […]
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Video didn’t kill the radio star
by Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world’s first music video broadcasting channel. By late 2019, we […]
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