The Outdoor Measurement Council (OMC) has announced the release of the fourth data set of its ROAD audience data which will take place virtually on the 20th October. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. Entitled ‘Navigating the Future’ the launch […]
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AMPD Studios Live by Old Mutual clinches exclusive interview with SA jazz legend Caiphus Semenya
AMPD Studios Live by Old Mutual, an innovative new partnership between Old Mutual and HaveYouHeard, has secured an exclusive interview with South African jazz legend, Caiphus Semenya. The interview, which will be conducted by local pop icon Riky Rick, takes place on September 30th at 21h30 during the final episode of AMPD Studios Live by […]
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Small e-commerce clan creates new Instagram donations concept to raise funds for anti-GBV foundation
A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer […]
Continue readingMore TagThe business of sports broadcasting – live sport is back!
By: Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst sport lovers feels like a pandemic all on its own. This is the first […]
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Podcasts enjoy more success with a familiar name behind them
Podcasts are not new as a medium. But some of these audio on demand files are making huge waves in the industry. Jacaranda’s JacPod series is seeing huge download numbers, with Brent Lindeque’s Good Things Guy podcast consistently being the number one most listened to file for the past several months. Kevin Fine, Managing Director […]
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Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
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Three ways load shedding has affected advertising in media
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced. But while we wait for government to attain a better solution to […]
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Are you Offended?
Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne Joseph, featured two local ads on her show. It was only a five minute segment, […]
Continue readingMore TagSportscene launched new in-store radio station to truly connect with customers
Sportscene, one of the 18 retail brands in the Foschini Group’s comprehensive portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores as well as an online presence, has launched an in-store radio station to truly connect with its customers. Created and programmed by inBroadcast, Sportscene Radio was launched via a live […]
Continue readingMore TagCell C fans set to WIN this summer with campaign from McCann1886
Cell C has launched its new Summer campaign for 2019. A massive consumer promotion whereby millions of cash prizes are up for grabs as well as smartphones, laptops, data, shopping vouchers and much more, WIN24 Summer is currently the only telco competition that will literally make everyone a winner when they buy a bundle from […]
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