Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced. But while we wait for government to attain a better solution to […]
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Are you Offended?
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Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne Joseph, featured two local ads on her show. It was only a five minute segment, […]
Tagged with: Moti Grauman, The MediaShop
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Sportscene, one of the 18 retail brands in the Foschini Group’s comprehensive portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores as well as an online presence, has launched an in-store radio station to truly connect with its customers. Created and programmed by inBroadcast, Sportscene Radio was launched via a live […]
Tagged with: HaveYouHeard, Jon Savage
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Cell C has launched its new Summer campaign for 2019. A massive consumer promotion whereby millions of cash prizes are up for grabs as well as smartphones, laptops, data, shopping vouchers and much more, WIN24 Summer is currently the only telco competition that will literally make everyone a winner when they buy a bundle from […]
Tagged with: Cell C, Gareth Lessing
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rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019. “The response to our first season was overwhelmingly positive from our listeners”, says rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been […]
Tagged with: Caxton Magazines, Hannelie Diedericks, rooi rose, rrRADIO
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By the Advertising Media Forum (AMF) The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media […]
Tagged with: (AMF), Advertising Media Forum, Koo Govender
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In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other […]
Tagged with: Monalisa Sibongile Zwambila, Riverbed