To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we […]
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The BRC releases Interim Radio Data
Given the previous lack of available RAMS data due to Covid, the Broadcast Research Council of South Africa (BRC), has now released an interim radio dataset (surveyed by Ask Afrika) to the industry. The need for human connection has never been greater and radio, in part, fulfils that need! “We’re extremely pleased to report that […]
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TAMS panel healthy and in full working order
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV Audience Measurement Survey) panel, is in full working order with no reports of loss of signal on the back of the commencement of the phased switch-off of analogue television transmitters in the Free State. “The […]
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MAPS 9-month data to be released in June
The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) and will be released towards the end of June 2021 before fieldwork continues for the first full year dataset, set for release in October. “The […]
Continue readingMore TagThe BRC to commission a more comprehensive TAMS audit
There have been rapid changes in the recent video viewing landscape exacerbated by the Covid outbreak and the resultant accelerated changes in access to alternate video services and data. In this context, it is more important than ever that the industry remains confident in the TAMS (TV Audience Measurement Survey) panel, the core of South […]
Continue readingMore TagThe MRF releases MAPS Wave 1 data
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re extremely excited to share topline MAPS Wave 1 results with the media and advertising industry,” […]
Continue readingMore TagThe Marketing Research Foundation announces first MAPS data
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This […]
Continue readingMore TagThe BRC’s interim radio data available end March!
Hot on the heels of last month’s announcement that the BRC (Broadcast Research Council) would be releasing interim radio data, surveyed by Ask Afrika, the marketing and communications industry can expect the first release of data to software bureaus by the end of March 2021. “We’re extremely excited about the availability of this data, particularly […]
Continue readingMore TagBRC and Ipsos to ensure that RAMS is future-ready
The Broadcast Research Council (BRC) of South Africa is pleased to announce that, after a managed and fair RFP process to ensure that the Radio Audience Measurement Survey (RAMS) is future-ready, Ipsos, the world’s third largest market research company present in 90 markets, has been awarded the contract which will run for the next five […]
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Every country needs an audience measurement organisation
The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems, […]
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