A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown. According to the agency’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active and should be useful, whether to […]
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International eye tracking technology proves that Caxton print media delivers remarkable amounts of “Attentive Seconds” for Advertisers
The results from international ad attention technology research company Lumen Research on Caxton local papers and lifestyle magazines are definitive. Mike Follett, Managing Director at Lumen Research said that “Attention matters because it is hard to remember things that you haven’t looked at. Attention is a scarce resource but extremely valuable as it links closely […]
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The evolution of Mobile
Simba Hozo, Digital Specialist at Reprise Digital looks at the evolution of mobile in the consumer and branding space. We all remember the first telephone we ever used, connecting with the person on the far end of that dialling tone. It was amazing to be able to connect like that no matter the time or […]
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Is attention the new media currency?
At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more! “Just because you […]
Continue readingMore TagSearch Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is according to Marcus Matsi, Head of SEO at Reprise Digital South Africa, an IPG Mediabrands company. Search engines are getting better at understanding content that is crawled. This enhances the user […]
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Getting more plenty from #20plenty!Getting more plenty from #20plenty!
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance – all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and cheer from December, the majority of South Africans are left counting their Rands and cents […]
Continue readingMore TagHaveYouHeard delivers ‘first for Africa’ creator’s conference for YouTube at AMPD Studios
YouTube’s first-in-Africa creator’s conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. Aimed at South Africa’s biggest online stars – […]
Continue readingMore TagThe Key Trends Within the Airport Environment in 2020
Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment Out-of-Home player Airport Ads, unpacks the most pertinent trends for 2020. There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide. But what are the biggest trends that will affect OOH […]
Continue readingMore TagThe real value of Paid Search and tracking the consumer journey
In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, except the finance and eRetail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, Managing Director of Reprise Digital, […]
Continue readingMore TagWeber Shandwick Africa wraps up a successful year with Level 1 B-BBEE accreditation
Weber Shandwick Africa has wrapped up a successful year with Level 1 B-BBEE accreditation. Using the power of analytics, social media and storytelling to engage audiences across Africa thoughtfully and with impact, the consultancy has achieved several key milestones in 2019. It has enjoyed consistent growth this year – an enviable accomplishment in tough economic […]
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