Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The […]
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How Social Media Is Turning Tea Into The Beverage Industry’s Sexiest New Offering
When you drink your next cup of tea, did you ever stop to think about what made you reach for a cuppa? We may not realise it, but social media has revolutionised the way we talk and think about what we eat and drink. According to a recent Innova Market Insights consumer study, one in […]
Continue readingMore TagCould A Crisis Be the Best Thing To Happen To A Business?
Heather Astbury, Managing Director and Co-founder of The Reputation People, explains why it could be. Did you know the Chinese word for crisis is made up of two characters – one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to […]
Continue readingMore TagInternet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s up from the 47% of global adspend that internet advertising […]
Continue readingMore TagHelloFCB+ helps fathers get the gift they really deserve this Father’s Day
In a new campaign by HelloFCB+ for Pernod Ricard and The Glenlivet, The Great Father’s Day Gift Upgrade gave dads a way to get the gift they really deserved this Father’s Day – a bottle of The Glenlivet. The insight was built around the fact that Father’s Day gifts are often below average. A ‘world’s […]
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Flow Communications joins the world’s largest global independent agency network
Flow Communications has joined thenetworkone, the world’s largest and fastest-growing network of respected independent creative, media, public relations (PR) and marketing agencies. Joining thenetworkone is by invitation and Flow is only the third South African agency to receive this honour. The network, a practical alternative to a conventional multinational advertising and marketing communications agency network […]
Continue readingMore TagHow to safeguard your online profile
Millions of South Africans have an online presence, and most eagerly start and end each day checking Facebook, Twitter and Instagram profiles. However, many do not keep in mind that, with the amount of personal information they post online, they need to safeguard themselves, as well as their family and friends. Although social media is […]
Continue readingMore TagCountdown To Launch: The Lucky Listener Radio Show A New Broadcast Innovation From Nfinity And Mediamark
The Nfinity Group, in partnership with Mediamark, is gearing up to launch episodes of The Lucky Listener Radio Show on Jacaranda FM and East Coast Radio to air seven days a week. “The show is an exciting and groundbreaking product partnership with radio trailblazers Mediamark, forging a new way of thinking to provide another level […]
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Kaizer Chiefs star in #Story6 in Toyota SA’s #ToyotaStoriesSA campaign
Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africa’s #ToyotaStoriesSA campaign which pays homage to the marque’s numerous loyal fans. Driven by the charismatic Snooze, the purpose of #ToyotaStoriesSA is to continue to build brand love, and show the Toyota community how much they and their loyalty to the […]
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Brands utilising nano-influencers see macro results
The alcohol category is known for large budget advertising campaigns utilising local and international celebrities and personalities. While macro influencers are incredibly beneficial for mass reach, one alcohol brand is utilising the polar opposite of the influencer spectrum, nano-influencers, to great effect. “SKYY Vodka had a few objectives when we initially initiated a campaign […]
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