Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to a 95 year old’s schedule, I grabbed a newspaper one morning with my cup of […]
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The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for […]
Continue readingMore TagMore Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%). Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and […]
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As Brazil’s New President Jair Bolsonaro Takes the Top Spot as the Most Engaged World Leader on Facebook
BCW Study Finds 50 Leaders Have Paid to Promote Their Posts, Including U.S. President Donald Trump Who Has Promoted More Than 50,000 Posts on Facebook Since Creating His Page Indian Prime Minister Narendra Modi is by far the most popular world leader on Facebook, with more than 43.5 million likes on his personal page and […]
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Cell C scoops prestigious award that recognises digital excellence
Cell C was last night recognised for its CellCgirl website at the coveted 11th IAB Bookmark Awards. CellCgirl walked away with a silver pixel in the competitive and sought after Brand, Retail and Commercial category that included all websites, either desktop or responsive, for any commercial purpose. Nominees were judged on site design and user […]
Continue readingMore TagDigitalisation, Fake News and Integrity: The Changing Landscape of PR Globally
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as […]
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The Internet Is Sadistic
At The Jupiter Drawing Room CT, we’ve made a few observations about the Internet. Some of these observations will not be new to you, but here goes: The internet is a made of every demographic imaginable every group, every niche, every massive collective. Within this collective, we are all still humans and humans have certain […]
Continue readingMore TagAre employees the untapped marketing channel?
Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff. “Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to […]
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Ogilvy launches Social.Lab South Africa E-commerce offering
Ogilvy today launched Social.Lab, its Social media performance division with a two-hour conference at the Ogilvy campus in Bryanston, titled “How social media is fueling the e-commerce economy”. Internationally, Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with smart paid-media targeting to drive business results. Social.Lab operates in New York, […]
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Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the […]
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