In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other […]
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New TVC from FCB Joburg drives Debonairs’ Pizza Friendzy® promotion
A new television commercial – in 30-second and 20-second formats – from FCB Joburg is driving a Debonairs Pizza promotion that is creating R160‑million’s worth of attention, the Debonairs Pizza Friendzy®. Dominating all television channels from SABC, ETV and MNET to DSTV and COMEDY CENTRAL, the new TVC was created by FCB Joburg’s team of […]
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FCB Joburg and the Coke PHONETIC CAN introduces South Africa to South Africa
It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say each other’s names. In the summer of 2018, FCB Joburg and the brand known for putting people’s names on its cans, Coca-Cola, did something more. Together they helped introduce South Africa […]
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Game Changing Jaw-Dropping VFX Innovations Radically Changing Ad and Filmmaking
Special and visual effects have been part and parcel of movie making since the dawn of cinema. From the days of Thomas Edison, to King Kong (1933), Jaws (1975) and Jungle Book (2018); today’s Hollywood blockbusters are jam packed with explosions, CG imagery, mystical make-believe and intrigue, fantasy locations, and convincing characters created from software programmes. It’s […]
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Converse Brings The Female Narrative To The Fore
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their ‘All The Stories Are True’ campaign. A series of long-format 90” films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J’Something, who shared their real-life ‘Chuck’ stories – based on the brand’s most famous sneaker. In 2019 Converse then […]
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New Vodacom ad celebrates nation-building through digital education
In a significant move to showcase the social purpose of its business, Vodacom has launched a heartwarming television commercial emphasising the organisation’s commitment to building South Africa through digital education. The commercial features a grandmother telling her new granddaughter of the wonders life can deliver – and how new digital tools make them even better. The […]
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The Times of India launches innovate campaign to empower LGBTQ community
The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times […]
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FCB Joburg launches a new campaign for an iconic brand
For 93 years South Africa’s leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting – as always – that ‘the kids are alright with peanut power’. Driven by the insight that today’s children see opportunity and excitement around every corner and they need […]
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Egg Films’ & One Show awardee creates nostalgic new TVC for Cadbury
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films’ Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heart strings. The hard-hitting ‘Vuka’, created for the […]
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New Edge Ad Brings Icons Together
So, imagine this. Local and international stars of South Africa’s most memorable beer and cider ads walk into a bar. Sounds like the start of a joke. Instead, it’s a recipe for magic in a witty ad for Distell’s new beverage, EDGE. Picture the scene. Savanna’s Barry Hilton’s tending the bar. Windhoek Lager’s Louis Gosset […]
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