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    Knowledge and emotion are central to the service industry

    The services industry forms an important part of South Africa’s economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations. On the whole, South African customers are not happy […]

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    2018 Ask Afrika Orange Index winners announced

    The service industry is transforming as we enter the fourth digital revolution and it is important for companies to get the correct synergy between humans and technology. This was just one of the top-line insights revealed at the recent 2018/19 Ask Afrika Orange Index Awards where the overall top 10 winners of South Africa’s premier […]

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    Understanding the increasingly sophisticated customer

    Quality of service can make or break the reputation of a brand or organisation. This is especially the case when there is little differentiation between product offerings within a brand category. The 2018/19 Ask Afrika Orange Index Awards taking place in Johannesburg on 4 October 2018 at The Venue in Melrose Arch, will reveal this […]

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    What makes an icon?

    What do a controversial singer, a boxer and an archbishop have in common? The answer is not the punch line to a comedy skit but the fact that all three are highly revered as South African icons. Brenda Fassie rose from modest beginnings to stardom and was adored for giving voice to a marginalised community. […]

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