By Bobby Amm, Executive Officer, the Commercial Producers Association There are about 44.4 million black people in South Africa, 6 million of whom are middle class (a figure that has tripled in the last 12 years). Black high-net-worth individuals (HNWIs) have also increased by 179% since 2007, while white HNWIs have declined by 42%. Why […]
Continue readingMore TagTag: Bobby Amm
CPA survey results deconstructed
Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy […]
Continue readingMore TagNon-transparent commercial production affects all stakeholders
By Bobby Amm, Executive Officer, the Commercial Producers Association The issue of transparency has been a prickly subject in commercial production for a while now, with the US Department of Justice launching an investigation into agency bid-rigging in 2016. But transparency in commercial production remains a local issue as well. The suspects in the US […]
Continue readingMore TagThe truth about cats and dogs (in the film industry)
CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because […]
Continue readingMore TagThe commercial industry: built on the backs of production companies
By Bobby Amm, Executive Officer, the Commercial Producers Association You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]
Continue readingMore TagThe new universal rules for commercial production engagement
The international call for transparency in an inescapably biased system By Bobby Amm, Chief Executive of the Commercial Producers Association At the end of 2016, after many allegations of advertising agency bid-rigging, the US Department of Justice began investigating the claims. In these cases, multiple advertising agencies with in-house production companies were accused of configuring […]
Continue readingMore Tag