Bobby Amm

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    CPA survey results deconstructed

    Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association  With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy […]

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    Non-transparent commercial production affects all stakeholders

    By Bobby Amm, Executive Officer, the Commercial Producers Association  The issue of transparency has been a prickly subject in commercial production for a while now, with the US Department of Justice launching an investigation into agency bid-rigging in 2016. But transparency in commercial production remains a local issue as well. The suspects in the US […]

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    The truth about cats and dogs (in the film industry)

    CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association  The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because […]

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    The commercial industry: built on the backs of production companies

    By Bobby Amm, Executive Officer, the Commercial Producers Association  You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]

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    The new universal rules for commercial production engagement

    The international call for transparency in an inescapably biased system By Bobby Amm, Chief Executive of the Commercial Producers Association At the end of 2016, after many allegations of advertising agency bid-rigging, the US Department of Justice began investigating the claims. In these cases, multiple advertising agencies with in-house production companies were accused of configuring […]

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