Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months. Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over ten years until 2015. “We’re delighted that the tourism team at the Sarah Baartman Municipality has returned to the Boomtown […]
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Simplicity to the power of three
By Glen Meier, Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate […]
Continue readingMore TagBoomtown’s creative for Bronx Woman’s spring/summer 2017 campaign launches
Building on its autumn/winter campaign for Bronx Woman, Boomtown’s creative for the popular footwear brand’s spring/summer collection has gone live. Building on the It’s so me! concept seen last season, the creative is more vibrant and will be seen in stores nationwide, in print, online and through the public relations communications. Briefed to grow the […]
Continue readingMore TagAuthentically branded
Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s that internal struggle of wanting to be who you are […]
Continue readingMore TagGerard Addison, intern to Art Director
Beginning in 2013 as an intern as part of the Boomtown Bayeza programme, Gerard Addison has quickly proven his creative prowess as has risen up the agency ranks, and today has been appointed as Art Director. The role will see Addison concept and create client campaigns for the agency, and directing the visual elements. “My […]
Continue readingMore TagBayeza: turning interns into future leaders
As an Eastern Cape agency with a national client base, Boomtown found it challenging to find the talent it needed. As a solution it created an intern programme, Bayeza. In its fifth year, the agency is looking to hire its next intake of graduates to become part of the team and become moulded into outstanding, […]
Continue readingMore TagShare of pocket: brand adaption for the mass market
By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside […]
Continue readingMore TagInternal hires see creatives realise their possibility
Boomtown is pleased to announce the promotion of Nick de Beer to Creative Group Head, and Lara-Anne Derbyshire moves from Creative Group Head to Strategist. To fulfill client demand, Boomtown needed to secure the talent to expand the teams’ skill set and man-hours, Andrew MacKenzie, Boomtown MD explains: “Lara-Anne’s studies in psychology, her decade of […]
Continue readingMore TagBoomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on […]
Continue readingMore TagRush Sports goes live with revived brand
Pietermaritzburg based Rush Sports, a brand which has attracted an experienced team and leading cycling brands to its stable unveiled the evolution of its brand identity created by Boomtown, including a modernised and simplified update to its iconic red and black logo and a new look and feel for branded communications and experiences. The appointment […]
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