Commercial Producers Association

Random entry RSS

  • Posted in:

    CPA survey results deconstructed

    Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association  With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy […]

    Read more

  • Posted in:

    The commercial industry: built on the backs of production companies

    By Bobby Amm, Executive Officer, the Commercial Producers Association  You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]

    Read more