Commercial Producers Association

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    CPA survey results deconstructed

    Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association  With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy […]

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    An industry compromised by in-house production companies

    by Bobby Amm, executive officer of the Commercial Producers Association of South Africa (CPA) An ad agency’s In-House Production Company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs’ and the convenience of a single supplier, most business people would consider it, especially when production costs are so […]

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    The commercial industry: built on the backs of production companies

    By Bobby Amm, Executive Officer, the Commercial Producers Association  You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]

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