Martell Cognac breaks new ground with striking OOH advert on Africa’s largest animated LED lightbox display site

True to its spirit of pushing boundaries and defying the conventional, the Martell Cognac brand recently unveiled the largest animated LED lightbox display site in Africa – the first time that this animation technique has been used on a billboard of this size, on this continent. “In a cluttered and hotly-contested outdoor environment, only brands […]

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