Toyota South Africa and its long-standing agency, FCB Joburg, have enlisted the support of a world-renowned and very cheeky family to build on the success of 2018’s Dakar campaign, for Dakar 2019.The Dakar Rally is an annual rally raid organised by the Amaury Sport Organisation. Dakar 2019 consists of 12 days of intensive 4×4 driving […]
FCB Joburg
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by Journo 0 Comments
If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter […]
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by Journo 0 Comments
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course. “We briefed the agency to […]
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by Journo 0 Comments
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market. Briefed by Toyota SA to ensure the Aygo is top-of-mind when it comes to making a first-time car choice, the […]
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by Journo 0 Comments
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out […]
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The promotion of two extremely talented women to Executive Creative Directors and the appointment of three new Exco members – all of them women – at FCB Joburg has highlighted the commitment of South Africa’s oldest full-service marketing communication agency to ensuring women’s voices are not only heard, they are acted upon. The two new […]
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by Journo 0 Comments
Toyota Hilux, renowned for its legendary toughness and for nearly 50 years the market leader in a hotly-contested segment of the market, goes up against its toughest competition yet in a new campaign from FCB Joburg. Rugged, unmapped mountain trails; rivers in flood; inaccessible fishing spots – they’re child’s play for the country’s favourite dependable […]
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by Journo 0 Comments
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market. The Tiger Brands marque, known for its quality credentials, is an iconic brand that has lived in the hearts and homes of South Africans for nearly 60 years. […]
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by Ed 0 Comments
FCB Joburg and its eventing team assisted Brand South Africa and the Department of Trade & Industry (the dti) with the execution of the BRICS Business Forum, a key event within the overall BRICS Leaders’ Summit held in Johannesburg recently. The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. The 2018 […]