Cape Town-based agency, HaveYouHeard, has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels, MTV Base and BET Africa, to educate Africa’s youth on the skills they’ll need to hone if they want to become successful performance and recording artists. The innovative show, called AMPD […]
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HaveYouHeard scores for the #ToyotaEsportsChallenge
73 886 865; 20 000; 182; 11; 4 – these are the numbers behind the success of the inaugural #ToyotaEsportsChallenge, An activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc, #ToyotaEsportsChallenge sought to fill the void created by the postponement of the Premier Soccer League (PSL). It kicked off on […]
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Sportscene early adopter of branded digital radio
Bricks-&-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting. In line with its brand ethos and prime target market’s preference, Sportscene Radio’s playlist will feature the most current and newest tracks from the Trap and Hip-Hop genres. It is […]
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Marketing & advertising industry employees ‘less confident’ about their companies’ futures, their own role in the industry
Employees in South Africa’s advertising communications services industry are more uncertain about their employers’ business continuity than they were at the beginning of the country’s Covid-19 lockdown. That’s according to the ongoing research being done by HaveYouHeard, in conjunction with industry news site, MarkLives.com, to track how the COVID-19 pandemic is impacting the industry during […]
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HaveYouHeard’s Ryan McFadyen to return to DNA Paris – virtually
HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, who was the only South Africa invited to judge at the inaugural DNA Paris last year, will return as a judge this year – virtually. DNA Paris, an award show and design conference, was founded to discover, progress and celebrate fresh and remarkable design thinking across a multitude of […]
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Toyota SA dips toe in esports arena with new activation from Brand Inc
Toyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc. Part of the HaveYouHeard group, Brand Inc is a collaboration with GGWP (Good Game Well Played) to create a […]
Continue readingMore TagSouth Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown. According to the agency’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active and should be useful, whether to […]
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The evolution of sponsorship
The rapidly evolving world of broadcast and the manner in which consumers engage with the medium is forcing marketers and advertisers to redefine how they talk to their audiences, and what they say. One of the categories within this mix that has the potential to benefit most from the disruption is sponsorship. However, it appears […]
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HaveYouHeard pulls together three-at-a-time activations for Diesel
HaveYouHeard recently (Friday, February 28) pulled together three #DieselDenimFridays – or #DDF – experiential activations at the same time in three different Diesel stores nationwide – one each in Durban, Johannesburg and Pretoria. Two of the stores were kitted out with in-house illustrator and artwork stations at which they could personalise canvas templates of Diesel […]
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Zwai Bala hosts Masterclass for Old Mutual & AMPD Studios
Zwai Bala hosted a packed Masterclass at AMPD Studios in which he spoke openly and candidly about how he is handling his massive tax debt as well as strategies for up-and-coming musicians to succeed in the current music industry climate. AMPD Studios, a hub created by Old Mutual as part of its new sponsorship strategy […]
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